You’ve probably heard that line before. In fact, content has been king since the earliest days of the Internet. But with the rise of social media, we started hearing about engagement. We all get what it means but how do you get your audience involved in the two-way conversation?
First, you have to find out what they’re interested in. Sure, they’ve expressed an interest in your company or organization because they’ve liked you or followed you. But what gets them talking? What makes them mad? What makes them happy?
Test out different types of posts and tweets, using different styles of “speaking.” Make sure to include links, hashtags, and images or video, when appropriate. And don’t forget to include stories about real people, including staff members at your company, customers or clients, and others in your industry.
Respond to comments, retweet those who have done the same for you, follow and like the organizations who have shared your posts.
Get them talking. Ask them questions that will generate responses. Request that they share their own story.
You’ll soon find out what techniques get YOUR audience talking and you’ll learn how to keep the conversation going.