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“Responsive” web design is valuable new tool in messaging arsenal

July 17th, 2012 · No Comments


Winning Strategies ITS is always trying to stay current and on top of the trends, offering its clients innovative, new ways to disseminate their messages.  Since the start of this year, we have begun to build select client websites in an emergent standard, called “responsive” web design. 

This type of design forces a website to slightly change based on which type of device a visitor is viewing the site with – a desktop, tablet, or smartphone.  Whereas traditional website design optimizes the design experience to desktop-based parameters, and in turn forces all devices to display the site “as is” or as it appears on a desktop computer, responsive web design utilizes special site programming to respond or react to the environment in which the website is being served in. 

“We can design for an optimal viewing experience, but embed standards-based technologies into our designs to make them not only more flexible, but more adaptive to the media that renders them,” said Ethan Marcotte, the web developer who coined the term Responsive Web Design.

A desktop computer would see the site with a more full experience, wide and fully featured; a tablet would see the site enhanced to the tighter screen size of its dimensions, with iterations for landscape and portrait mode; and a smart phone would see a smaller, mobile version of a site, but one that expands fully to the platform, and that showcases the most critical information to someone on-the-go.  Responsive web design gives the user, whoever they are and on whatever browser they view a site through, the best and most pertinent version.

Responsive design is also cost-effective.  Instead of having to build several different versions of a website, we can build a site on one content management platform, with a design that scales to the environment of the consumer.  This is a win-win for the client and its audience.

For more information on this design standard, check out Wikipedia’s entry.

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Tags: Iphone · Uncategorized · Web Strategy · ipad

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